Washington’s wine grape production plummeted 28% in 2025, pushing wineries to reinvent how they attract and keep customers. YAKIMA COUNTY, Wash. — Washington’s wine industry is facing one of its toughest years on record, and producers across the state are continuously looking for new ways to adapt. “It’s been very hard on the industry, but I think we’re resilient,” said Kristina Kelley, executive director of the Washington State Wine Commission. Kelley said rising costs, shifting consumer habits and a drop in tourism to wine country have all contributed to the downturn. In response, some producers are cutting back on certain…
